How to export toys from the UK to China
To export toys to China, confirm the Chinese tariff line, whether CCC certification applies and which toy safety standards the product must meet. Choose the import route before preparing stock: listed tariff lines have 0% MFN duty, but import VAT affects landed cost. Cambridge China Bridge's own staff in China find and check Chinese importers and distributors for UK brands.
Match the toy to its Chinese import route
Toys and children's games under HS 950300 need product-level classification before you choose general trade or cross-border retail. The CCC reference table includes children's wheeled products, electric toys and plastic toys; confirm the actual product's certification requirements with the certification body before arranging shipment. The largest UK export line under HS 950300 is 95030095, Plastic toys, n.e.s., at £7.1m. Bring the toy's materials and construction details to the initial compliance discussion.
HMRC recorded £12.7m of UK goods exports to mainland China under HS 950300 in 2025 (2024: £12.4m, +2.2%). Exports to Hong Kong under the same codes were £3.9m. January to July 2026: £6.4m against £6.2m in the same months of 2025 (+2.9%).
Resolve CCC scope and the safety-standard change
The CCC reference table includes children's wheeled products, electric toys and plastic toys, using third-party certification. Its referenced commodity codes include 9503001000, 9503008900, 9503006000, 9503002100, 9503002900, 9503008390, 9503008310 and 9503009000. Confirm the actual product's scope with the certification body before committing stock. Allow months, not weeks, for approvals; the Chinese authority decides the outcome.
The current mandatory toy safety standards are GB 6675.1-2014 for basic requirements, GB 6675.2-2014 for mechanical and physical properties, GB 6675.3-2014 for flammability and GB 6675.4-2014 for migration of certain elements. Prepare specifications and relevant test evidence for the certification discussion.
GB 6675.1-2025, GB 6675.2-2025, GB 6675.3-2025 and GB 6675.4-2025 take effect on 2026-11-01. Ask the certification body which edition applies to your planned shipment and what evidence it needs for that edition before commissioning tests.
Price against Chinese duty and import VAT
The listed Chinese toy tariff lines have a 0% MFN rate. Import VAT has a standard rate of 13%, subject to statutory exceptions, and is calculated on customs value plus customs duty plus consumption tax. The importer's customs broker or adviser confirms whether consumption tax applies to the toy. These border charges affect landed cost and the price the importer can offer.
| Chinese tariff line | Rate |
|---|---|
| 95030010 | 0% |
| 95030021 | 0% |
| 95030029 | 0% |
| 95030060 | 0% |
| 95030083 | 0% |
| 95030089 | 0% |
| 95030090 | 0% |
Prepare the UK export declaration
For exports from England, Scotland or Wales, obtain a GB EORI and classify the toy using the correct UK commodity code. The online export declaration needs value, weight, packaging, destination, transport and invoice and packing list references. Give the carrier the invoice and any required export licences or certificates. Keep the toy's model descriptions consistent across the commercial paperwork and certification evidence.
Use cross-border retail only for eligible toys
The cross-border retail import list includes 95030010 for children's wheeled toys and dolls' carriages, 95030021 for toy animals, 95030029 for other dolls, 95030060 for intelligence toys, 95030083 for powered toys and models, and 95030089 for other toys. Eligible retail imports through bonded 1210 or direct 9610 are supervised as personal-use articles; first-import licence, registration and filing requirements are not applied, subject to epidemic suspensions and emergency risk handling.
The overseas business retains responsibility for quality and safety and must appoint a mainland-registered company for customs registration, truthful declarations and shared civil liability. Consumers must accept the risk notice, including possible standards differences, possible absence of Chinese labels and personal-use restrictions against resale. A Chinese electronic label can be viewed online. The transaction limit is RMB 5,000 and the annual limit is RMB 26,000 per person.
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Find and check the Chinese trading partner
Before agreeing a toy range, ask the importer how it will handle classification, CCC scope, testing and the chosen sales route. Request evidence behind its answers and clarify who prepares each submission. If an importer has already approached you, our staff in China check that company before stock is sent or anything is signed.
We prepare registration and label work with licensed partners in China and check the work with those partners. Regulated roles stay with licensed partners in China, including the importer of record and, where required, the cross-border e-commerce agent. Your brand's own filings remain yours.
Use our export-to-China service to arrange partner checks and preparation around the toy's actual certification requirements. Bring the model specifications, available test evidence and proposed import route to the discussion.
Frequently asked questions
Do UK toys need CCC certification for China?
Some do. The CCC reference table includes children's wheeled products, electric toys and plastic toys. Confirm the actual model's scope with the certification body before sending stock.
What import duty does China charge on toys?
The listed Chinese tariff lines under HS 950300 have a 0% MFN rate. Standard import VAT is 13%, subject to statutory exceptions. The importer's broker confirms whether consumption tax applies.
Which Chinese toy safety standards should I prepare for?
Check the applicable parts of GB 6675.1-2014 to GB 6675.4-2014. The corresponding 2025 editions take effect on 2026-11-01; confirm the applicable edition with the certification body.
Can I sell UK toys through cross-border e-commerce?
The retail import list includes several toy tariff lines. Confirm your toy's line and route. Goods are for personal use and may not be resold; quality obligations, a mainland company and consumer risk notices still apply.