Suppliers & quality

Protecting your IP and tooling when sourcing

Written by Bono Xu · 5 min read · Updated 2026-08-21

Practical steps to reduce the risk of your design, brand or moulds being copied when you manufacture in China.

Protection is territorial, and that is the whole problem

Intellectual property rights only exist where they are registered. A UK trade mark protects you in the UK. It does not stop anyone in China from registering the same name, making the product, or selling it to a buyer in another market.

Most UK businesses assume their rights travel with them. They do not, and the gap is where nearly every unpleasant surprise in this area comes from.

The practical consequence is that protection has to be arranged in China, before you share anything, and not after a problem appears. Almost every remedy in this article is cheap in advance and difficult or impossible afterwards.

Register your trade mark in China, early

China operates a first-to-file trade mark system. The right belongs to whoever registered it, not to whoever invented it or used it first. That means a third party can register your brand name in China entirely legally, and you can find yourself unable to use your own name there.

This is not a theoretical risk. Trade mark squatting on foreign brands is a known pattern, and the parties doing it are often people who have seen your brand precisely because you sent it to factories asking for quotes.

In the worst case, a registered mark held by someone else can be used to block goods bearing that mark from leaving China, which means your own production can be stopped at export. Register before you start approaching suppliers, register in the classes that actually cover your goods, and consider registering a Chinese-character version of the name as well, because if you do not choose one the market will choose one for you.

Use an NNN agreement, not an NDA

A Western-style non-disclosure agreement is usually the wrong instrument. It addresses disclosure, and disclosure is rarely your problem: the factory is not going to publish your drawings. The risk is that they use your design themselves, or sell to your customers directly.

An NNN agreement covers non-disclosure, non-use and non-circumvention: they may not reveal it, may not use it themselves, and may not go around you to your customers. That maps onto what actually goes wrong.

For it to be worth anything it has to be enforceable where your supplier is. That normally means written in Chinese, governed by Chinese law, naming a Chinese court with jurisdiction over the supplier, and specifying a contractual damages amount so you do not have to prove your loss to get a remedy. An agreement in English under English law, which your supplier's local court will not act on, is decoration.

Register designs and patents where it matters

If the appearance of your product is the valuable part, a registered design protects it, and China has a design registration route that is comparatively quick and inexpensive.

If there is a genuine technical invention, patent protection is worth advice. Note that China also has a utility model right, which is faster and cheaper than a full invention patent and useful for mechanical improvements.

One warning that catches people out: publishing or selling your product before filing can destroy novelty and with it your ability to register. If you have an invention, take advice before you launch, not after.

Recordal with Chinese customs

A less well-known step that is genuinely useful. Once you hold registered rights in China, you can record them with Chinese customs, who can then detain suspected infringing goods at export.

It is inexpensive relative to litigation and it works at the choke point, since counterfeits of a UK brand made in China have to leave China. It only works if the underlying right is registered there first, which is another reason to register early rather than in response to a problem.

Practical habits that reduce exposure

Do not send full drawings to a long shortlist. Share what is needed to quote and hold back the parts that make the product distinctive until an agreement is in place.

Split production where a single component carries the value, so no one supplier holds everything.

Own your tooling in writing, including the right to have it released, and know where it is stored. Tooling ownership is both an IP question and the thing that decides whether you can change supplier.

Keep dated records of your own design process. Evidence of what you created and when is what turns an argument into a case.

And remember the commercial defence. For most SME products the durable advantage is brand, packaging, service and customer relationships, because those are harder to copy than a moulding.

Frequently asked questions

Does my UK trade mark protect me in China?

No. Rights are territorial, so a UK registration has no effect in China. China is first-to-file, meaning whoever registers the mark there owns it locally, regardless of who used it first. Register in China before you start approaching suppliers.

What is an NNN agreement and why not an NDA?

NNN covers non-disclosure, non-use and non-circumvention. A standard NDA only addresses disclosure, which is rarely the real risk; the risk is the factory using your design or selling to your customers. NNN covers all three, and needs to be in Chinese, under Chinese law, naming a court with jurisdiction over the supplier.

Can someone in China register my brand name?

Yes, and legally, because the system is first-to-file. A squatted registration can prevent you using your own name in China, and in the worst case can be used to stop goods bearing that mark leaving the country.

Should I register a Chinese version of my brand name?

It is worth considering. If you do not choose a Chinese-character version, the market will produce one, and you will have no rights over the name your customers and suppliers actually use.

How do I stop counterfeits of my product leaving China?

Register the right in China first, then record it with Chinese customs, who can detain suspected infringing goods at export. It is inexpensive relative to litigation and works at the point everything has to pass through.

How much should I share when asking for quotes?

Enough to be quoted, and no more. Send full drawings only to a short list, and only with an NNN agreement in place. Where one component carries the value, consider splitting production so no single supplier holds the whole product.

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